I'm Ivan, the designer behind Universe. I specialise in branding and design for construction companies, builders, plumbers, electricians, and trades businesses across New Zealand. Whether you're a solo tradesperson ready to professionalise your brand or an established construction firm looking to attract high-value clients, I create strategic visual identities that position you as a serious player in your market.
Logo Design and Branding Services
Professional logo design for construction companies. Custom logo design for builders. Logo design for plumbers. Logo design for electricians. Logo design for trades businesses. Industrial logo design. Geometric logo design. Professional logo design for tradespeople. Brand identity for construction companies. Brand identity for builders. Brand identity for plumbing companies. Branding for electrical contractors. Professional branding for trades businesses. Brand guidelines for construction companies. Visual identity design for trades. Brand strategy for construction professionals. Comprehensive branding packages for builders. Full brand identity systems for plumbing companies. Professional branding for home service contractors.
I work with trades businesses that have outgrown DIY branding and are ready to attract bigger clients. Your brand is your first impression with architects, developers, and high-value commercial clients. I create industrial and geometric visual identities that signal quality, professionalism, and capability. From logo mark development through complete brand guidelines including typography, colour palettes, imagery direction, and usage standards, I make sure your brand stays consistent across every touchpoint.
Print Materials and Collateral Design
Business cards for construction companies. Letterheads for builders. Flyers for trades businesses. Brochures for construction contractors. Presentation folders for builders. Professional stationery design. Invoice and quote templates. Truck graphics and vehicle branding. Vehicle wraps for construction companies. Fleet branding for builders. Signage design for trades businesses. Building site signage. Safety signage design. Window signage. Branded uniforms and workwear. Equipment labeling and identification design. Proposal templates for contractors. Specification sheet design. Safety manual design. Training material design. Job site signage.
Print materials represent your brand in the physical world. When architects evaluate construction firms or developers assess builder capabilities, they notice professional collateral. I design print solutions that reinforce your brand identity and demonstrate attention to detail across business cards, letterheads, presentation folders, vehicle graphics, site signage, and specialised materials like proposal templates and safety documentation.
Website and Digital Services
Website design for construction contractors. Website design for builders. Website design for plumbers. Website design for electricians. Website design for trades businesses. Website design for home service contractors. Professional websites for architecture firms. Mobile-friendly construction websites. Responsive design for builders. Portfolio websites for construction companies. E-commerce websites for trades businesses. SEO-optimised websites for contractors. Website design for architecture studios. Custom website development. Website maintenance and updates.
Your website is your digital storefront. I build professional, user-friendly websites that showcase your work, build trust with potential clients, and convert visitors into leads. Every site is optimised for mobile devices, search engines, and user experience — because architects and developers will evaluate you online before they ever pick up the phone.
Photography and Visual Content
Architectural photography for builders. Project photography for construction companies. Before and after photography. Branded photography for trades businesses. Lifestyle photography for contractors. Portfolio photography. Equipment and tool photography. Team photography. Headshots for professionals. Branded imagery direction. Visual content strategy.
Strong imagery elevates your entire brand. I help you capture and present your work in ways that highlight quality and professionalism — essential when competing for high-value projects and clients who expect premium visual standards.
Video Services
Brand videos for construction companies. Explainer videos for builders. Project showcase videos. Testimonial videos for trades businesses. Social media videos for contractors. Video content strategy. Before and after project videos. Team introduction videos. Service explanation videos. Company culture videos.
Video content builds trust and engagement. From short-form social media clips to comprehensive brand videos, I help you tell your story in ways that resonate with architects, developers, and high-value commercial clients.
Social Media and Digital Marketing Materials
Social media graphics for construction companies. Instagram posts for builders. Facebook graphics for trades businesses. LinkedIn content for contractors. Email templates for construction companies. Digital advertising graphics. Social media content calendars. Brand templates for ongoing use. Branded social media post templates. Hashtag strategy and branding. Social media profile design.
Consistent, branded social presence keeps you visible to potential clients. I create social media materials that maintain your brand identity while driving engagement and awareness across platforms.
Canva Templates and DIY Design Tools
Canva templates for construction companies. Canva pitch deck templates. Canva catalog templates. Canva flyer templates. Canva social media templates. Canva video intro templates. Canva branding templates for builders. Customisable design templates for trades businesses. Video intro templates with branding. Video outro templates. Reusable marketing templates. Presentation templates for contractors. Proposal templates for construction. Quote templates for builders. Invoice templates for trades. Email signature templates. LinkedIn template designs. Instagram story templates. Facebook post templates. TikTok video templates. YouTube thumbnail templates.
Not every task needs custom design. I create customisable Canva templates that let you maintain brand consistency while producing your own marketing materials, pitch decks, catalogs, flyers, social media content, and video assets — saving time and money while keeping everything on-brand.
Architecture and Design Services
Branding for architecture firms. Logo design for architects. Brand identity for architectural practices. Website design for architecture studios. Professional branding for architecture businesses. Branding for design consultancies. Logo design for architectural consultants. Visual identity for design firms. Brand guidelines for architecture companies. Portfolio websites for architects. Marketing materials for architecture firms. Pitch deck design for architects. Proposal templates for design studios.
Architecture firms and design consultancies need visual identities that reflect sophistication and professionalism. I create branding solutions tailored to architectural and design practices, helping you stand out in a competitive market and attract high-value clients.
Industry-Specific Solutions
Branding for construction companies. Branding for builders. Branding for plumbing companies. Branding for electrical contractors. Branding for HVAC companies. Branding for roofing companies. Branding for landscaping businesses. Branding for concrete contractors. Branding for framing contractors. Branding for specialty trades. Professional branding for home service contractors. Branding for commercial construction. Branding for residential construction. Branding for civil engineering firms.
Every trade has unique challenges and opportunities. I understand the specific markets, client expectations, and visual language that resonates within construction, plumbing, electrical, and allied trades — creating branding that feels authentic to your industry while helping you compete for premium work.
Why Trades Businesses Choose Universe
I understand your industry. I've worked alongside builders, plumbers, electricians, and other trades professionals. I know your pain points, your client expectations, and the visual language that builds credibility with architects, developers, and commercial clients. I don't create generic corporate design — I create industrial, geometric branding tailored specifically to trades and construction businesses, helping you transition from DIY branding to a professional identity system that positions you for growth and attracts bigger clients willing to pay premium rates.
How I Work — Remote Design for Busy Trades Businesses Across New Zealand
I service trades, construction, and architecture businesses throughout New Zealand — from Auckland to Invercargill and everywhere in between. Based in Dunedin, I work entirely remotely through phone calls and email, which means you don't need to give up half a day for meetings or workshops. You stay focused on running your business while I focus on building your brand. No travel required. No scheduling headaches. Just clear communication, deep focused work, and professional results delivered to your inbox.
I Understand Trades Businesses
This isn't a niche I picked because it looked profitable. I come from a part of New Zealand where most of my friends and contacts are tradespeople. I've worked alongside builders, plumbers, electricians, and other trades professionals. I know the personalities. I understand the day-to-day grind. I get the goals — landing bigger jobs, working with quality architects, building a reputation that attracts premium clients rather than tire-kickers. I know the frustrations too — chasing payments, dealing with clients who don't respect the craft, trying to grow without burning out.
When I design for your business, I'm not guessing what trades people want. I've been around them my whole life. I speak the language, understand the culture, and create branding that genuinely fits.
Who This Is For — And Who It Isn't
I work best with trades businesses, construction companies, and architecture firms who take their brand seriously. If you understand that branding is an investment that helps you win bigger jobs, attract better clients, and charge what you're worth — we're the right fit.
I'm honest about this: if you're looking for the cheapest possible logo or want a mate to throw something together for free, I'm probably not for you. The clients who get the most value from my work are the ones ready to step up from DIY branding into something professional. They've outgrown the scrappy logo a friend made years ago. They're ready to compete with established players and present themselves as serious professionals.
If that sounds like you, get in touch.
Beyond Trades — Branding for Aligned Industries
While my specialty is trades, construction, and architecture, my design approach works well for businesses across many industries who value strong, considered design. If you appreciate a clean, industrial, geometric aesthetic and you're serious about building a professional brand, I'd love to hear from you regardless of your industry.
My design approach suits businesses in manufacturing, engineering, industrial services, commercial real estate, property development, surveying, civil contracting, joinery, cabinetry, steel fabrication, signage companies, equipment hire, transport and logistics, hospitality, retail, professional services, and many others.
If you're a small to medium New Zealand business looking for professional branding, logo design, website design, print design, or full visual identity development, I can help. My approach works for any business that values quality design and wants to stand out from competitors.
Brand and design services for any industry — logo design for small business, branding for medium business, brand identity for New Zealand businesses, website design for SMEs, graphic design for any industry, professional branding services, custom logo design, complete brand identity systems, brand strategy and visual identity, design for businesses that take branding seriously.
Geographic and Service
While my specialty is trades, construction, and architecture, my design approach works well for businesses across many industries who value strong, considered design. If you appreciate a clean, industrial, geometric aesthetic and you're serious about building a professional brand, I'd love to hear from you regardless of your industry.
My design approach suits businesses in manufacturing, engineering, industrial services, commercial real estate, property development, surveying, civil contracting, joinery, cabinetry, steel fabrication, signage companies, equipment hire, transport and logistics, hospitality, retail, professional services, and many others.
If you're a small to medium New Zealand business looking for professional branding, logo design, website design, print design, or full visual identity development, I can help. My approach works for any business that values quality design and wants to stand out from competitors.
Brand and design services for any industry — logo design for small business, branding for medium business, brand identity for New Zealand businesses, website design for SMEs, graphic design for any industry, professional branding services, custom logo design, complete brand identity systems, brand strategy and visual identity, design for businesses that take branding seriously.